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Stila to Take a Turn Around the Floor with "Dancing with the Stars"
Posted: August 29, 2013
Stila Cosmetics announced a strategic partnership with ABC and "Dancing with the Stars." Exclusive to Ulta Beauty, Stila Cosmetics and ABC will launch the Stila Dancing with the Stars Collection, a limited edition beauty offering inspired by the makeup used behind-the-scenes on the hit ABC competition show.
"We are honored to be partnering with ABC and Dancing with the Stars on this exciting collection," said Stila Cosmetics owner and CEO Lynn Tilton. "At Stila, we constantly strive to provide our customers with energizing and innovative collections, which I am confident we have achieved through our partnership with ABC."
The Stila Dancing with the Stars Collection will include:
- Live. Love Dance. Sets—four makeup sets inspired by dance styles including the samba, tango, freestyle and cha-cha. All sets include one palette with a universally flattering cheek color and seven eye shadow shades. The sets also include Stay All Day 10-in-1 HD Illuminating Beauty Balm, a Smudge Stick Waterproof Eye Liner, and a deluxe Stay All Day Liquid Lipstick.
- Powder Blush, in one universal shade
- Illuminating Powder, an all-over shimmer powder
- Bronzing Powder - $16 each
- And Makeup Bag with Star Mirror
"We are thrilled to be the exclusive retailer for Stila's new Dancing with the Stars collection," said Ulta senior vice president of merchandising Janet Taake. "With the popularity of both the show and Stila Cosmetics, we expect this to be a highly anticipated product assortment that will be lots of fun for those customers who want to capture the polished, Dancing with the Stars look."
The launch will be supported through promotions, including dedicated in-store displays at over 500 Ulta Beauty locations, retail events, public relations and social media activations, Ulta Beauty catalog advertising, and a gift-with-purchase promotion, which will begin 9/8/13 and run through 9/28/13.
Customers can also enter the Live. Love. Dance Sweepstakes. Hosted by Ulta Beauty, two winners and their guests will have the chance to attend the live finale of ABC's "Dancing with the Stars." To enter the contest, visit www.ulta.com/dance beginning 9/8/13 through 9/30/13.