[video] How Shiseido and MatchCo are Disrupting Makeup Personalization

Contact Author Jeb Gleason-Allured
Close
Fill out my online form.

Andy Howell of MatchCo discusses the possibilities of AI in the personalization of cosmetics.

Tap Into Business Solutions! This is just part of the article. Want the complete story, plus a host of other brand-boosting articles to make your job easier? Sign up!

 

Digital disruption in the beauty industry was a key theme of Cosmoprof North America 2017. During the show, Andy Howell, MatchCo's founder and chief strategy officer, joined Global Cosmetic Industry to discuss how the company's AI is helping Shiseido to solve "real problems" in the beauty industry. By delivering customized products based on sophisticated analyses of consumers' complexions, MatchCo and Shiseido's brands will be able to create a new level of engagement with its customer base.

Shiseido Americas Corporation recently launched an iPhone beauty app, Made-2-Fit, which is powered by MatchCo AI and uses the phone's camera to scan users' skin tones and then generate a custom-blended bareMinerals Fresh Faced Foundation ($49 for a 30 ml bottle) that is subsequently delivered to the consumer's doorstep. The required six skin tone scans are led by the app's virtual makeup artist voice guidance.

Want the rest of the story? Simply sign up. It’s easy. Plus, it only takes 1 minute and it’s free!

At the time of Shiseido's acquisition of MatchCo, Howell said, "Today our MatchCo customer experiences her own bespoke foundation individually made to match her skin tone from the comfort of her own phone, but this is just the beginning. As part of the Center of Excellence, we look forward to collaborating with the brands in Shiseido's global portfolio to usher in a new age of personal­ization, A.​I. for Beauty."

Related Content