FiFi Breakfast Announces Top Five Finalists for 2011 Awards

Posted: April 8, 2011

page 3 of 5

Best Media Campaign of the Year—Women’s (due to a tie there are six finalists)

• Acqua di Gioia, Giorgio Armani
• Beyoncé Heat, Coty
• Boyfriend, Boyfriend LLC
• Gucci Guilty, P&G Prestige
• My Life by Mary J Blige, Carol’s Daughter
• Pure DKNY, Donna Karan Cosmetics

Best Media Campaign of the Year—Men’s

• Bleu de Chanel, Chanel
• Dolce & Gabbana Light Blue Pour Homme, P&G Prestige
• Marc Jacobs Bang, Coty Prestige
• The Big Pony Collection: 1, 2, 3, & 4, Ralph Lauren Fragrances
• Voyage d’Hermès, Beauté Prestige International

Perfume Extraordinaire

• Beauté Prestige International
• Drom Fragrances International
• Givaudan
• IFF
• Takasago

Fragrance of the Year—Specialty Brand, Men’s (there are four finalists)

• Banana Republic/Republic of Men Essence Eau de Toilette, Inter Parfums USA
• Bath & Body Works Signature Collection for Men Ocean, Bath & Body Works
• Bath & Body Works Signature Collection for Men Twilight Woods, Bath & Body Works
• Gap Core Eau de Toilette, Inter Parfums USA

Fragrance of the Year—Specialty Brand, Women’s (due to a tie there are six finalists)

• Anthropologie “by the Creators of Le Labo” eau de parfum collection, Inter Parfums USA
• Anthropologie “Happ & Stahns Perfumers,” 1842 Rosa Alba eau de parfum, Inter Parfums USA
• Bath & Body Works Signature Collection Dark Kiss, Bath & Body Works
• Bombshell, Victoria’s Secret
• Brooks Brothers “Madison” eau de parfum, Inter Parfums USA
• Iris, Crabtree & Evelyn