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Inter Parfums has entered into an exclusive,10-year, worldwide fragrance license agreement with the Anna Sui fashion brand. With two five-year renewal options, the agreements sees Inter Parfums set to create, produce and distribute Anna Sui perfumes and related products starting Jan. 1, 2012.
This agreement replaces a previous license Anna Sui had with Procter & Gamble, and Inter Parfums is also negotiating with P&G to purchase existing inventory from them.
Inter Parfums says it will work in partnership with the designer and her creative team to develop new fragrances that work to capture the brand’s style and is angling to launch a new women’s scent for fall 2012. “We have high expectations for growing the Anna Sui fragrance franchise by developing new products and expanding the brand’s fragrance presence in North America, Europe and the Middle East,” commented Inter Parfums’ president Andy Clarke. Additionally, the brand's namesake designer Sui noted she is also excited by the opportunities this new license agreement brings.