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Inter Parfums Signs Licensing Agreement With Balmain
Posted: July 11, 2011
Inter Parfums, Inc. entered into a 12-year worldwide license agreement commencing on Jan. 1, 2012, to create, produce and distribute perfumes and ancillary products under the Balmain brand. The agreement replaces a previous license that was terminated by mutual consent.
The Balmain couture house was founded in 1945 by Pierre Balmain. In recent years, the Balmain couture house has undergone a significant transformation. By redefining the image of its ready-to-wear line, the brand has become a reference for style, while retaining its distinctive design codes from the haute couture universe. On the strength of its creativity and know-how, the brand has become a major trendsetter.
Effective Jan. 1, 2012, Interparfums SA, Inter Parfums’ majority owned French subsidiary, will take over the production and distribution of existing Balmain fragrances for men and women. The launch of a new fragrance line, which is scheduled for the end of 2012, will inaugurate another phase in the development of the Balmain couture house.