Inter Parfums, Inc. entered into a 13-year worldwide license agreement with La Maison Repetto for the creation, development and distribution of fragrances under the Repetto brand, starting on Jan. 1, 2012.
Created in 1947 by Rose Repetto at the request of her son, dancer and choreographer Roland Petit, Repetto is today a legendary name in the world of dance. For a number of years it has developed collections with a signature style ranging from dance shoes, ballet slippers, flat shoes, and sandals to more recently handbags and high-end accessories.
With an ambitious plan of international expansion (27 new stores opened in 2011, 22 new points of sale planned for 2012) focusing mainly on Europe, the brand is now branching out into Asia, notably South Korea and Japan, where its mix of cross-generational appeal and French chic has met with unprecedented enthusiasm.
The first fragrance line is expected to be launched in 2013 by Interparfums SA, Inter Parfums, Inc.’s majority-owned French subsidiary.
Jean Marc Gaucher, chairman and CEO of Repetto, commented, "Two French companies, Repetto, an iconic global name in the universe of dance, and Interparfums, a highly talented creator of fragrances under license, possess rare and unique technical know-how. This collaboration provides an occasion for both to write a new page in their respective histories. What could be more natural."
Philippe Benacin, chairman and CEO of Interparfums SA added, "Repetto is an exceptional brand that has acquired unique know-how in the field of dance. We believe that this universe offers real opportunities for creating a range of poetic, glamorous and ultra-feminine fragrance lines."