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Inter Parfums Takes Over Dunhill Fragrance Licensing from P&G
Posted: December 27, 2012
Inter Parfums, Inc. has entered into a ten-year exclusive worldwide fragrance license to create, produce and distribute perfumes and fragrance-related products under the Alfred Dunhill Limited brand. The agreement commences on April 3, 2013 and replaces a previous license agreement with Procter & Gamble that terminates on April 3, 2013.Inter Parfums will take over production and distribution of the existing Alfred Dunhill fragrance collections. Sales of current fragrances are planned for Spring 2013 and a new men's scent is contemplated for 2014.
The house of Alfred Dunhill was established in 1893, and the British men's style brand has been dedicated to providing high-quality men's luxury products, with core collections offered in menswear, leather goods and accessories. The brand has global reach through a premium mix of self-managed retail outlets, high-level department stores and specialty retailers.
Jean Madar, chairman and CEO of Inter Parfums, Inc. stated, "We are enthusiastic about collaborating with this premier British brand and building the Alfred Dunhill fragrance enterprise into a major aspirational fragrance brand. Upon assuming responsibility for the brand, we will fine tune the current fragrance portfolio, which includes fragrances dating from 1934 to 2011. The new men's scent planned for a 2014 launch will be supported by a distribution strategy that recognizes and utilizes Alfred Dunhill's luxury positioning, along with brand appropriate marketing materials and a media campaign."
And Eraldo Poletto, CEO of Alfred Dunhill Ltd., stated, "We are proud to be partnering with Inter Parfums and look forward to working together to grow and develop our global fragrance business."