“The Red Beauty Carpet," a ceremony inaugurating the Cosmoprof Worldwide Bologna 2013 event on March 8, unveiled the winners of the 24th International Accademia del Profumo Award, Italy’s acknowledgment of excellence in perfume.
The winners were:
Best Perfume of the year consumers' jury: Coco Noir Chanel (for women), Acqua di Giò Essenza (for men)
Best Olfactory Creation Technical: Bulgari Mon Jasmin Noir L’Eau Exquise (for women), Trussardi My Land (for men)
Best Perfume Made in Italy Technical Jury: Signorina Salvatore Ferragamo (for women), Trussardi My Land (for men)
Best Italian Brand Perfume Technical Jury: Signorina Salvatore Ferragamo (for women), Trussardi My Land (for men)
Best Niche Perfume Technical Jury: Armani Privé Figuier Eden (for women), Tom Ford Noir (for men)
Best Packaging VIP Jury: Florabotanica Balenciaga (for women), Trussardi My Land (for men)
Best Communications VIP Jury: La petite Robe noire Guerlain (for women), Prada Luna Rossa (for men)
The best perfume of the year is chosen by a jury of consumers (over 22,000) who vote in perfume shops and department stores. A technical jury chooses best olfactory creation, best perfume made in Italy, best perfume Italian brand and best niche product. A VIP jury chooses best packaging and best communications.