Many men seek a unique personal expression. What better way to make that statement than with fragrance? The unique power of fragrance can tell a story or evoke a memory; it becomes part of the individual. Fragrance is fun and with summer finally here, many men are trying new scents. Botanical, fruity and woody scents are extremely hot for men looking for a new way to express themselves. Just in time for the season, Mintel Global New Products Database (GNPD) looks at the latest trends in men’s fragrance.
Crisp, Clean, Herbal
Enticing Flavors Become Versatile Scents
The fruity fragrance family includes sweet, juicy, fruit-inspired fragrances as well as refreshing citrus scents. From each end of the globe, fruity fragrances are being innovated. In Italy, Diesel has released Fuel for Life. Its bottle is wrapped in a vintage jute bag and the perfume contains notes of starry aniseed, raspberry and vetiver.
In Venezuela, Distribuidora Dipacar has released Baldessarini Ambre Fragrance for Men. The fragrance contains notes of red apple, mandarin and cedar whiskey for a fruity scent that is still decidedly masculine.
Wood: Smoky, Musty, Mossy
In the Saudi Arabian market, Oman-based fragrance trader Amouage reworked its Ciel perfume range with more volume of perfume concentration. Ciel for Men has accords from silver cedar, frankincense, vetyver, lilies, jasmine and lavender.
The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For additional information regarding GNPD, visit www.gnpd.com or call Mintel International at 1-312-932-0600.