Loftus brings a wealth of experience to the company and is one of the most respected executives in the beauty industry. Most recently, Loftus was the North American president and CEO of P&G Prestige, a position he held for over ten years. Prior to P&G Prestige, he held positions at Cosmopolitan Cosmetics, Escada Beaute, YSL Beauté and also served as divisional VP at May Department stores. Loftus is a former chairman of the board for The Fragrance Foundation and the current chairman of Fashion Group International.
In his newly created position, Loftus will leverage his extensive retail, marketing, and management background to spearhead future strategies for Perfumania’s retail division of over 350 doors. He will also oversee Parlux’s collection of fine fragrances.
“As we continue to grow our retail division and portfolio of prestige scents, Don’s experience, creativity, and leadership will play an integral role in further developing synergistic partnerships and strategic branding initiatives,” said Stephen Nussdorf, CEO of Perfumania Holdings Inc. “He is an industry veteran with world class experience and we are thrilled to have him continue to lead Parlux and Perfumania into a new era.”