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Avon Products, Inc. announced that it has teamed with the Ironman brand to launch a signature men's fragrance collection named after the triathlon. The Ironman Fragrance Collection will be unveiled just before the 2008 Ford Ironman World Championship in Kailua-Kona, Hawaii.
Avon views the endurance event as an apt representation of a lifestyle. Competitors from around the world participate, making the race a universal adventure that challenges both the mind and the body.
"The Ironman Triathlon defies barriers from language and nationality to age and gender," said Philippe Hostalery, group vice president, global beauty brands, Avon. "As a global company, we wanted the Ironman collection to capture both the global spirit of the race and the 'Anything is Possible' mentality that accompanies it."
The collaboration marks Ironman's first foray into the fragrance industry.
"As the leading endurance brand, Ironman is proud to be partnered with an iconic brand such as Avon, the world's largest direct seller, to develop a line of products that match the vigor every Ironman possesses," said Bill Potts, vice president, marketing and business development, Ironman.