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Left to Right: Mary Ellen Lapsansky, vice president, The Fragrance Foundation; Shahzad Haider, chairman, The Fragrance Foundation Arabia; Rochelle Bloom, president, The Fragrance Foundation; Gritt Pannier, president, The Fragrance Foundation Arabia; sign The Fragrance Foundation Arabia partnership at a ceremony at The Fairmont Hotel, Dubai.
The Fragrance Foundation has signed a licensing agreement to establish The Fragrance Foundation Arabia, with Mr. Shahzad Haider as chairman and Mrs. Grit Pannier named president.
“The interest of the top players in the UAE to be part of The Fragrance Foundation is very high," said Haider. "Everyone in the industry here sees the benefits of a central organization addressing the needs of all in the business.”
“We are thrilled to be part of a long history and tradition," said Bloom. "In a way, The Fragrance Foundation is coming home. Nowhere else are traditions and the history of perfume so much a part of daily life. Nowhere else are consumers more aware and passionate about fragrances. In the Middle East, this business goes back to ancient times.”
The Middle East chapter of The Fragrance Foundation will be based in Dubai, and joins other Fragrance Foundation partners in Australia, the U.K., Italy, France and Germany.
According to a release, the Arabian Gulf is the world’s largest consumer per capita for perfumes. The high-end branded perfume market is estimated to be worth 991 million UAE Dirham ($250 million). Fragrances have been traditionally used as a symbol of reverence and a token of beauty in the region.