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According to a 2008 consumer survey conducted by the Soap and Detergent Association, consumers choose a particular brand of wipe for cleaning effectiveness, portability and value (in this order). Taking a cue from the survey, Bell conducted a study of representative wipes on the market, evaluating each product to determine its fragrance family, fragrance descriptors, level of fragrance intensity and overall perception. The products were then categorized into three sections: baby, personal care and household wipes. At the end of the study, trends in fragrances in each section were observed: a delicate fruity blend of notes for baby wipes, a tropical aroma for personal care wipes and a fresh woody scent for household wipes. This led to Bell's creation of 12 new fragrances for the specialized wipes industry.