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Scent of a Bunny

Posted: December 31, 2008
Coty Beauty launched the first-ever Playboy fragrance collection for young adult males—designed by perfumers at Symrise and Givaudan—in Asia, Europe, South America and North America. In the U.S., the four scents, which include Malibu, Las Vegas, Hollywood and Miami, are available at CVS, Rite Aid, Meijer and Target stores. Sleever International designed the line’s matte brushed metal look using its own “Skinsleever” technology to boldly differentiate the packaging. Other design elements on the whisky flask-shaped fragrance bottles include the emblematic Playboy bunny and bowtie icon.