The performance of mass fragrances was not as good as premium fragrances, with decreases in the sector attributed to a lack of new product innovation. The increased availability of premium fragrances in mass market channels such as drug stores, Target, and Wal-Mart have continued to reduce demand for mass fragrances, which hold less allure for consumers.
Market Share of Fragrance Sectors - 2005
Premium vs. Mass Women’s Fragrances 2000-2005
Euromonitor: For Cosmetics & Toiletries Market Reports