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FiFi Finalists Announced

Posted: March 19, 2009

The Fragrance Foundation has announced the finalists for the 2009 Fragrance of the Year FiFi Awards. A finalists breakfast will take place on April 24 at New York's Mandarin Oriental Hotel, which will honor winners of the following categories: Best Packaging (Men’s and Women’s) Popular Appeal and Prestige; Best Media Campaign (Men’s & Women’s); Bath & Body Line; Interior Scent Collection; Fragrance Hall of Fame. This will be followed by the FiFi ceremony on May 27.

The finalists (presented in alphabetical order):

Women’s Luxe

Fragrances sold in specialty and/or department stores over 250 doors; due to ties there are 12 finalists.

Men’s Luxe

Due to ties there are 11 finalists.

Women’s Popular Appeal

Fragrances sold in drug and chain stores; only six entries in this category.

Men’s Popular Appeal

Only four entries in this category.

Unique Boutique

Fragrances sold in boutique and specialty stores, 50 doors or fewer, encompassing women’s, men’s and unisex.

Women's Nouveau Niche

Fragrances sold in specialty stores with 51-250 doors.

Men’s Nouveau Niche

Only six entries in this category.

Women’s Private Label/Direct Sell

Only six entries in this category.