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In an effort to bring consumers back to fine fragrance, The Fragrance Foundation has launched the One Drop Changes Everything ad campaign, which will be circulated online, in social media, print, plasma billboards, in-mall digital screens and retail Web links. The campaign features the silhouette of a fragrance atomizer with interchangeable visuals and text highlighting the positive effects of wearing fragrance.
Of the campaign, Rochelle Bloom, president of The Fragrance Foundation, said, “This is just the beginning. We believe that it will make the consumer look at fragrance in a new way and engage with new enthusiasm.”