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FiFi Finalists Announced

Posted: April 23, 2010
A record audience marked the 2010 FiFi Breakfast as luxury and mass retailers begin to see stabilization and progress in sales. During the event, the organization presented its Technological Breakthrough awards for both fragrance creation/formulation and packaging/delivery systems.
 
The former went to Givaudan for its Miriad 2.0 technology, profiled in the May issue of Perfumer & Flavorist magazine. In accepting, Kate Greene, Givaudan's vice president of marketing, called the technology the company's "guiding light" for fragrance development, allowing it to pursue creation from a "consumer is boss" point of view.
 
The packaging award, meanwhile, went to Victorinox Swiss Army.
 
In addition, finalists in all fragrance categories were named:
 
Women’s Luxe

Men’s Luxe

Women’s Popular Appeal (tie resulted in six finalists)

Men’s Popular Appeal (three finalists in this category)

Women’s Nouveau Niche

Men’s Nouveau Niche (four finalists in this category)

Women’s Private Label/Direct Sell (four finalists in this category)

Men’s Private Label/Direct Sell (three finalists in this category)

 Unique Boutique

 Perfume Extraordinaire