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New in Fragrance (page 37 of 79)

Jun 01, 2012 | 10:03 AM CDT

State of the Industry

By: Rob Walker, Euromonitor International

While emerging markets remain primary drivers of beauty industry growth, developed markets played their part—notably the U.S., which posted its best performance in more than five years on the back of strong sales of premium brands.

Jun 01, 2012 | 08:58 AM CDT

Fragrance Connection Through Online Interaction

<em>Selena Gomez</em> fragrance
By: Isaac Lekach

Building brand fans and the product at the same time, the Selena Gomez fragrance launch leveraged online interaction and star power.

May 31, 2012 | 03:00 PM CDT

CITY Award Finalists Announced

Winners will be announced at an event in New York on June 20.

May 23, 2012 | 03:03 PM CDT

A Sensory Journey: Fragrance in Branding

By: GCI Editors

Connecting through scent is a powerful tool for beauty brands, as it can directly affect the moods of consumers. Beauty and fragrance industry insiders weigh in on the importance of fragrance in beauty product branding, as well as the best ways to carry it out.

May 23, 2012 | 01:36 PM CDT

The Case for Fragrance Family Loyalty

By: Laura Donna, Consumer Fragrance Education, LLC

New research uncovers a clear method for connecting consumers to the scents they will love.

May 23, 2012 | 12:31 PM CDT

The Math on Celebrity Fragrance: Do They Still Add Up?

By: Jeb Gleason-Allured

As more celebrities join the fragrance game, this article examines if it still makes sense for the marketplace.

May 23, 2012 | 12:21 PM CDT

A Note on Fragrance, A Feminine Point of View

By: Amy Marks-McGee

A focus on rose, love, life and gold carry feminine fine fragrance trends.

May 23, 2012 | 11:50 AM CDT

2012 FiFi Winners Crowned

Honoring the year's efforts in the fragrance industry, this year's FiFi Awards recognized companies such as P&G Prestige, IFF, Elizabeth Arden, Bath & Body Works, Coty and more.

May 21, 2012 | 05:17 PM CDT

Winners Announced for 2012 CEW Beauty Insiders' Awards

See the winners in 25+ beauty categories.

May 14, 2012 | 11:39 AM CDT

WFFC Reveals New Branding

The Women in Flavor & Fragrance Commerce has updated its tagline and logo as part of its 30th anniversary celebration, and also has plans to expand to Chicago.