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Fragrance

New in Fragrance (page 43 of 85)

Jun 06, 2012 | 02:33 PM CDT

CEW Beauty Awards Honor Performance Products

Rodrigo Flores-Roux, Givaudan, accepts the perfumer award for John Varvatos Fragrance, Star USA
By: Nancy Jeffries

The annual beauty awards event featured CEW president Carlotta Jacobson, host Mario Cantone, Allure editor Linda Wells, beauty bloggers and more.

Jun 01, 2012 | 11:48 AM CDT

Speaking the Language of Beauty

By: Kevin Marshall

It’s funny how history has a way of stepping in and shaping circumstances when least expected. Take the deceptively simple perfume bottle ...

Jun 01, 2012 | 10:52 AM CDT

New Fragrance Brands for Elizabeth Arden

The beauty company acquired three new fragrance brands, including the Ed Hardy suite of scents.

Jun 01, 2012 | 10:03 AM CDT

State of the Industry

By: Rob Walker, Euromonitor International

While emerging markets remain primary drivers of beauty industry growth, developed markets played their part—notably the U.S., which posted its best performance in more than five years on the back of strong sales of premium brands.

Jun 01, 2012 | 08:58 AM CDT

Fragrance Connection Through Online Interaction

<em>Selena Gomez</em> fragrance
By: Isaac Lekach

Building brand fans and the product at the same time, the Selena Gomez fragrance launch leveraged online interaction and star power.

May 31, 2012 | 03:00 PM CDT

CITY Award Finalists Announced

Winners will be announced at an event in New York on June 20.

May 23, 2012 | 03:03 PM CDT

A Sensory Journey: Fragrance in Branding

By: GCI Editors

Connecting through scent is a powerful tool for beauty brands, as it can directly affect the moods of consumers. Beauty and fragrance industry insiders weigh in on the importance of fragrance in beauty product branding, as well as the best ways to carry it out.

May 23, 2012 | 01:36 PM CDT

The Case for Fragrance Family Loyalty

By: Laura Donna, Consumer Fragrance Education, LLC

New research uncovers a clear method for connecting consumers to the scents they will love.

May 23, 2012 | 12:31 PM CDT

The Math on Celebrity Fragrance: Do They Still Add Up?

By: Jeb Gleason-Allured

As more celebrities join the fragrance game, this article examines if it still makes sense for the marketplace.

May 23, 2012 | 12:21 PM CDT

A Note on Fragrance, A Feminine Point of View

By: Amy Marks-McGee

A focus on rose, love, life and gold carry feminine fine fragrance trends.