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The announcement coincides with the 60th anniversary of Estée Lauder’s Whitman manufacturing facility in the United Kingdom, which produces more than 90 million skin care and fragrance units annually.

Estée Lauder Deepens UK Manufacturing Footprint with Home Fragrance Expansion

The U.K. will become the primary manufacturing base for candles sold under brands including Jo Malone London, Tom Ford and Aerin worldwide.

According to the company, Jasmine Blues, Ôrəbella’s sixth scent and first limited-edition launch, is selling at twice forecast in the U.S. market, underscoring the continued commercial power of emotionally driven fragrance storytelling and Hadid’s influence with younger prestige consumers.

Ôrəbella Secures Series A, Installs CEO as Bella Hadid’s Fragrance Brand Shifts Into Global Scale Mode

The company also announced the appointment of Anish Agarwal as CEO.

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.

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'Primers, balms, and skin-first formats extend wear, enhance layering, and create more intimate scent experiences without displacing the core fragrance,' says Abby Wallach, CEO and creative architect of Scentinvent.

Swipe, Layer, Wear: Inside the Rise of Fragrance’s New Ritual Opportunity

Take control of your secondary packaging. Match your brand aesthetic.

L'Oréal Luxe is extending fragrance beyond traditional product formats through a new partnership with DataLand, the AI-driven cultural institution co-founded by Refik Anadol (pictured) and Efsun Erkılıç.

L’Oréal Luxe Brings Responsive Scent Technology to AI Art Institution DataLand

“Mass and prestige beauty are growing at nearly the same rate for the first time in five years,” said Larissa Jensen, global beauty industry advisor at Circana.

Prestige and Mass Beauty Converge as Premiumization, Selective Spending and Digital Commerce Reshape Growth

Prestige, which accounts for roughly two-thirds of total sales, remained relatively resilient, with flat reported revenue in the quarter.

Coty Stabilizes Profit, Boosts Cash Flow as Strategic Reset Takes Hold

The company is reducing the number of smaller product launches, streamlining operations, and increasing investment in core brands and consumer engagement.

Olfactively, Easy Bake Intense follows a structured gourmand-floral architecture designed for projection and longevity. The composition opens with a prominent wild cherry note, transitioning into a heart of white florals layered with cinnamon bark and a lactonic caramel milk accord.

Huda Beauty Bottles the Final Step of Glam with Easy Bake Intense Fragrance Launch

A sampling of 5,000 Reddit posts and nearly 700K comments found that consumers are prioritizing unique scents/distinctive olfactory experiences. Often, this gives an advantage to indie brands, which are often freer to push the envelope with novel notes and combinations.

Beyond the Boom: Strategic Growth in the Era of Fragrance Normalization

From longevity to functional fragrances, consumers want brands to push the envelope in scent innovation.

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.

By 2034, older adults will outnumber children for the first time in U.S. history. Declining populations under 18 and rising life expectancy will drive this aging trend.

Beauty’s Demographic Destiny: Aging, Autonomy, and the 2040 Pivot

Population shifts are opening new avenues for growth as purchasing power redistributes across age cohorts, rewarding brands that strategically embrace these demographic transformations.

Guerlain posted strong growth, propelled by its high-end fragrance universe L’Art & La Matière and the continued success of Aqua Allegoria.

LVMH Beauty Holds the Line as Selective Retailing and Sephora Power Growth Amid Volatile Q1

Sephora delivered solid revenue growth across all regions, gaining further market share and consolidating its position as the global leader in prestige beauty retail.

The 2026 Cosmoprof & Cosmopack Awards in Bologna once again spotlighted the most forward-thinking beauty innovations worldwide, with winners spanning ingredients, formulation, packaging, devices, and finished products.

Cosmoprof Awards 2026: Where Beauty Innovation Meets System-Level Sustainability

Cosmoprof Worldwide Bologna 2026 brought together 3,104 exhibitors from 68 countries representing more than 10,000 brands.

By combining fMRI data with consumer testing and market insights, the system reportedly enables brands to directly link formulation choices—such as texture or scent—to how a product is perceived, experienced and ultimately valued.

Can Sensory Neuroscience Rewire Cosmetic Product Development

The company’s research is claimed to reveal that sensory experiences can have deeper and more lasting neurological effects than previously understood.

Dossier, founded in 2019, currently operates across both digital platforms and brick-and-mortar retail channels.

APG Bets Big on Dupe Culture Darling Dossier to Scale Global Reach

Founder Sergio Tache will continue to serve as CEO, leading the company through its growth transition.

L’Oréal is tightening its grip on luxury beauty with the completed acquisition of Kering Beauté—bringing Creed into its orbit—and locking in 50-year fragrance and beauty licenses for Bottega Veneta and Balenciaga, with Gucci set to follow post-Coty.

Scale Wars: L’Oréal Expands as Lauder–Puig Talks Heat Up

Together, the deals point to an era of scale, strategic alliances and ultra-long-term brand control.

Today is your last day to secure tickets to the 2026 Alles!

Final Call: Allē Awards Guest List Closes Friday, May 8

Join us on May 18, 2026, in New York City for an unforgettable red carpet reception.

Research and industry experience consistently show that fragrance strongly influences how consumers understand texture, quality and even product efficacy.

Fragrance Moves Upstream as a Key Formulation Strategy

A preview of the strategies and innovations coming to in-cosmetics Global 2026 in Paris.