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New in Fragrance (page 54 of 71)
Feb 27, 2009 | 12:02 PM CST
By: Alexendra Voigt
To build a notable position today, fragrance marketers must look beyond standard advertising or marketing schemes to connect consumers to the art of fragrance creation.
Feb 20, 2009 | 11:24 AM CST
Company's perfume collections are advertised on virtual roadside billboards in racing game.
Feb 18, 2009 | 09:34 AM CST
Company reports a 6.7% increase in sales; chairman believes solid business model and long-term strategy will serve the company well in ongoing economic downturn.
Feb 11, 2009 | 11:15 AM CST
The Freedonia Group forecasts growth of 3.7% annually through 2012; fragrances will play an important role in product differentiation, aiding demand growth.
Feb 09, 2009 | 10:52 AM CST
Company reports a 2% sales increase; decline in net income. CEO remains optimistic about 2009.
Feb 06, 2009 | 09:23 AM CST
Success of men's fragrance and the company's Sephora retail model lend to revenue of €17.2 billion.
Feb 05, 2009 | 09:45 AM CST
Sales decline 6%. Skin care sales flat, hair care makes profit and fragrance sales take brunt of economic climate.
Feb 04, 2009 | 02:58 PM CST
By: Nancy Jeffries
The Fragrance Foundation’s State of the Industry Panel returns after a year’s absence, providing a crucial glimpse into the future of the global fragrance market.
Feb 02, 2009 | 04:31 PM CST
By: Karen A. Newman
Cautious optimism shines through as fragrance marketers push ahead with launches, expansion plans and new opportunities for fragrance consumers.
Jan 27, 2009 | 10:01 AM CST
Interactive Web site features widgets that can migrate from the site to users' social networking pages, allowing them to experience the brand in their own online worlds.