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Fragrance
New in Fragrance (page 55 of 58)
Jun 01, 2007 | 11:25 AM CDT
Creating Effective Natural Fragrances
By: Helen Feygin, Intuiscent
What’s driving the contemporary fragrance consumer and how perfumers can overcome obstacles to deliver on the promise of “natural.”
May 22, 2007 | 02:57 PM CDT
Arylessence Reports Fragrance Choices Reflect Lifestyles
Report explores lifestyle-fragrance connection and influence on consumers choices...
May 10, 2007 | 09:21 AM CDT
Fragrance Gains in 2006
By: Briony Davies
According to Euromonitor International’s latest data, fragrances put in a surprise appearance as a top performer in the cosmetics and toiletries market.
May 09, 2007 | 02:15 PM CDT
Packaging Signature Scents
By: Annette Green
Annette Green, president emeritus, The Fragrance Foundation, provides GCI with insight into the evolution of fragrance, the unique challenges in designing packaging for fragrances and her thoughts on fragrance consultant Victoria Frolova’s “best things about fine fragrances now” and their impact on packaging.
May 04, 2007 | 01:22 PM CDT
Selling and Marketing Scents
By: Nancy Jeffries
On April 12, The Fragrance Foundation presented a panel discussion at New York’s Museum of Television and Radio. Selling Scents II: Non-traditional Ways to Sell and Market Fragrancewas the second in a series...
May 04, 2007 | 01:18 PM CDT
Odor Preferences Focus on Think Tank
By: Nancy Jeffries
Odor Preferences Focus on Think Tank The Fragrance Foundation held its first Think Tank presentation of the year in March. The event, Odor Preferences: Developing Fragrances for the Global Market, was held...
May 04, 2007 | 09:53 AM CDT
CEW’s Newsmaker Forum: Coty’s Beetz
By: Nancy Jeffries
Cosmetic Executive Women held a recent Newsmaker Forum entitled Reinventing the Fragrance Conversation. The March 28 event featured Bernd Beetz...
May 03, 2007 | 04:40 PM CDT
Marketing Matters: Leveraging Scent to Deliver on Brand Promise
By: Liz Grubow
Brands, through signature scents and unique delivery systems, are using scent association to deliver a pleasurable experience to the consumer.
May 03, 2007 | 04:28 PM CDT
Emotional Packaging
By: Jeff Falk
As beautiful as fragrance bottles can be, their true splendor lies in their ability to connect fragrance and consumer and entice a purchase.
May 03, 2007 | 04:22 PM CDT
Scent: New Frontiers in Branding
By: Nancy Jeffries
Scent can strengthen an emotional connection to a brand, and innovative technologies are providing more ways to create and reinforce this powerful bond.