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New in Fragrance (page 61 of 78)
Mar 19, 2009 | 09:02 AM CDT
Luxe, popular appeal, unique boutique, nouveau niche and direct sell nominees.
Mar 16, 2009 | 09:34 AM CDT
Web site designed to serve as a relatable point of engagement with the brand.
Mar 04, 2009 | 03:59 PM CST
Strategy of realizing new sales potential with large multinational customers and in the faster-growing emerging markets play role in €45.4 million sales gain.
Feb 27, 2009 | 03:42 PM CST
By: Jeb Gleason-Allured
The creation of a definition and guidelines for natural is an ongoing and evolving challenge.
Feb 27, 2009 | 12:02 PM CST
By: Alexendra Voigt
To build a notable position today, fragrance marketers must look beyond standard advertising or marketing schemes to connect consumers to the art of fragrance creation.
Feb 20, 2009 | 11:24 AM CST
Company's perfume collections are advertised on virtual roadside billboards in racing game.
Feb 18, 2009 | 09:34 AM CST
Company reports a 6.7% increase in sales; chairman believes solid business model and long-term strategy will serve the company well in ongoing economic downturn.
Feb 11, 2009 | 11:15 AM CST
The Freedonia Group forecasts growth of 3.7% annually through 2012; fragrances will play an important role in product differentiation, aiding demand growth.
Feb 09, 2009 | 10:52 AM CST
Company reports a 2% sales increase; decline in net income. CEO remains optimistic about 2009.
Feb 06, 2009 | 09:23 AM CST
Success of men's fragrance and the company's Sephora retail model lend to revenue of €17.2 billion.