Robert Graham Holdings and Batallure Beauty entered into an exclusive worldwide license agreement for the creation, development and distribution of fragrances and personal care products under the Robert Graham name.
Robin Burns-McNeill, chairman of Batallure Beauty, stated, "Robert Graham is an American eclectic lifestyle brand with designs that are extraordinary and beautifully crafted. We are delighted to collaborate with award-winning designer Robert Stock and the Robert Graham team to translate their renowned creative vision into a world class fragrance and personal care brand."
"This is truly exciting to be working on the creation of Robert Graham fragrance and personal care collections," said Robert Stock, chief creative officer of Robert Graham. "I'm thrilled by this opportunity to collaborate with Batallure Beauty to create finely produced and packaged fragrances that encapsulate the unique and discerning sensibilities of the Robert Graham global collector base."
"Wearing a Robert Graham shirt is a symbol of sophistication, quality and discovery for connoisseurs and collectors. Robert Graham is a perfect fit with our strategy to bring to market distinctive and aspirational brands with worldwide appeal. We plan an ambitious development schedule supported by sustainable marketing support to build a significant business," added Sam Ghusson, Batallure president and CEO.
"Signing a fragrance and personal care license was a natural development in the expansion of our product offering to reach a wider audience and truly communicate a cohesive brand lifestyle to our consumers," said Michael Buckley, CEO of Robert Graham. "Batallure Beauty has demonstrated such a passion and belief in our brand, coupled with a tremendous expertise and knowledge in fragrances, I am confident that this partnership will be an exciting and successful collaboration."