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Coty, Avon Come Together Over Fragrance in Brazil

Posted: May 20, 2014

Coty Inc. and Avon Products, Inc. entered into a partnership by which select Coty fragrances will be marketed and sold through Avon Brazil’s network of 1.5 million independent sales representatives.

Brazil, Avon’s largest market, is also the largest fragrance market globally. The deal brings together Avon’s extensive network of representatives in Brazil and Coty’s portfolio of celebrity and lifestyle fragrance brands in an effort to increase both companies’ global fragrance market share, consumer loyalty and brand appeal in Brazil.

“This commercial partnership allows Coty to expand its geographical reach and strengthen our footprint in the emerging markets, with Brazil being a key driver in our growth strategy,” said Renato Semerari, president of Coty Beauty. “Avon’s extensive experience in Brazil makes the company an ideal partner, and we look forward to working together.”

“We are pleased to enter into this marketing arrangement with Coty as part of our growth strategy in Brazil,” said David Legher, president of Avon Brazil. “Coty’s celebrity and lifestyle fragrances further expand our portfolio of high quality fragrances here, which will help our Representatives increase their earnings and reach a broader consumer base.”