Inter Parfums, Inc. announced it has entered into a 10.5-year exclusive worldwide license to create, produce and distribute perfumes and related products under London-based luxury lingerie brand Agent Provocateur. The agreement commences on August 1, 2013, and runs through December 31, 2023.
Inter Parfums plans to launch its first fragrance under the Agent Provocateur brand featuring iconic packaging in 2014. In addition, Inter Parfums will take over distribution of selected fragrances within the brand’s perfume portfolio and plans to revitalize the Agent Provocateur signature scent.
Founded in 1994 by Joseph Corré and Serena Rees and acquired by the private equity firm 3i Group plc in 2007, Agent Provocateur is an iconic, globally recognized brand, breaking new ground with every collection and earning its place as a benchmark brand in the world of lingerie. It is a brand that is confident, sensual and irreverent. Agent Provocateur celebrates and empowers women with a unique brand image renowned for being provocative and yet always leaving something to the imagination.
In recent years, Agent Provocateur has been opening doors at a steady growth and plans to continue to grow its door count, especially in Asia. Currently, its products, which extend into swimwear, bridal and accessories, are sold globally at nearly 80 doors in 26 countries, which include its own boutiques, shop-in-shops within the finest department stores and specialty retailers, as well as on www.agentprovocateur.com.
Jean Madar, chairman and CEO of Inter Parfums, Inc., stated, “Agent Provocateur is an edgy, sophisticated and decidedly upscale luxury brand with significant global appeal. The connection between scent and sensuality is very strong, and we look forward to building upon the success that Agent Provocateur has already had in leveraging this marriage. Accordingly, we are in the process of creating a new fragrance portfolio for the brand, which we plan to launch with the introduction of a new signature scent next year.”
Garry Hogarth, CEO of Agent Provocateur, added, “Agent Provocateur is excited to be partnering with Inter Parfums. I am confident that we will be able to capture the essence of the brand and look forward to introducing new luxury fragrance collections that will embody the nature of Agent Provocateur.”