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Effective January 1, 2013, Kenneth Cole Productions Inc. will enter into a new licensing agreement with Parlux Ltd. With over 20 years experience in marketing and developing fragrance brands, the collaboration marks the beginning of a new direction for the Kenneth Cole fragrance business.
“We welcome the addition of Kenneth Cole to the Parlux family. This iconic New York brand provides its consumers with a combination of intelligence, irreverence and style,” said Linda Levy, senior vice president and CMO of Perfumania Holdings, Inc., the parent company of Parlux. “We are thrilled to be part of his brand evolution and look forward to creating future opportunities together.”
“As we enter into our 30th year with a strong focus on global expansion, the partnership with Parlux marks the beginning of a new era for Kenneth Cole’s fragrance business. We believe they are the perfect partner to develop a new scent direction and their strength in the international fragrance market further supports our strategic marketing initiatives,” said Michael DeVirgilio, president of international and licensing for Kenneth Cole. After a 10-year partnership, Kenneth Cole Productions Inc. and Coty have mutually agreed to end the fragrance license.
“Coty has enjoyed a very strong and collaborative decade-long partnership with Kenneth Cole and Kenneth Cole Productions,” said Jean Mortier, president, Coty Prestige. “Working with such a respected designer as Kenneth Cole was a great honor, and we wish him continued success in the future.”
Parlux is currently planning to add several new brand concepts while continuing to support Kenneth Cole’s existing portfolio of scents.