Actor, Luke Bracey, has been named the new face of Ralph Lauren Fragrances’ Polo Red franchise.
The new campaign will debut worldwide across print, digital and television in March and will feature a short film to introduce the new Polo Red Extreme fragrance.
According to the company, Polo Red Extreme is “a powerful, masculine scent designed for the thrill seeker who pushed limits to the edge and thrives on extreme sensations.” Bracey, who is known to be an avid surfer and sportsman, epitomizes this target customer.
Fragrance notes include blood orange, red ginger, black coffee essence, ambery woods accord and cocoa absolute, among others.
Update: Ralph Lauren Fragrances celebrated the launch of Polo Red Extreme and the new campaign starring Luke Bracey, with a party on Thursday, January 19 at The Garage, 611 West 50th Street, New York City.Those in attendance included Luke Bracey, Actor and Face of Polo Red; Kenneth Guidroz, Polo Red Extreme campaign model; Alyssa Miller, model; Sterling Shepard, of the New York Giants; Rashad Jennings, of the New York Giants; Chris Weidman, UFC middleweight fighter; Sierra Quitiquit, model and professional skier; Jamie Erdahl, reporter for NFL on CBS; Kay Adams, host of Good Morning Football.
