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Scentbird Overcomes Challenges of Large Customer Queues

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Scentbird, the perfume and cologne subscription service, has raised new funding and launched an a la carte service.

The new seed funding totaled $2.8 million, bringing the service's overall total to $3.8 million. Scentbird will use the funds to boost its management and operations, in addition to marketing.

"[Y]ou can try as many scents as you want and pay as you go - the sky is the limit."

Meanwhile, the company launched Scentbird A La Carte, in which customers may purchase individual 8 ml/0.27 oz cartridges of perfume and cologne for immediate shipping without a monthly subscription.

"The Scentbird subscription service allows consumers to try only one scent each month, which makes things simple, but has certain limitations," said Scentbird co-founder and CEO, Mariya Nirislamova. "Some of our subscribers have as many as 300 fragrances in their queue waiting to be sampled - with one perfume a month they would need 25 years to try everything that they want. A La Carte solves this problem - you can try as many scents as you want and pay as you go - the sky is the limit."