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Shiseido announced the signing of a licensing agreement for the creation, production and global distribution of perfumes under the Zadig & Voltaire brand name for the next 15 years. The agreement will be managed by Shiseido's wholly owned subsidiary Beauté Prestige International (BPI), expanding the company's fragrance portfolio to six brands and adding a strategic brand to the overall global lineup.
Zadig & Voltaire is representative of the "new wave of French fashion" and has established a redefined look of luxury within the segment by bringing together a dedicated following behind the brand's rock-and-roll image.
Zadig and Voltaire and BPI have decided to bring their talents together to develop the Zadig & Voltaire Perfumes, with a shared level of creative vision and ambition for the new brand. Rémy Gomez, president of BPI, said, "BPI's know-how can also express itself with brands with a strong personality that are hallmarks of their time and set a fundamental trend. Zadig & Voltaire is such a brand, with a strong evocative power and a tremendous potential of expression in perfumes."