Target Aims at Fragrance Consumers With Good Chemistry

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A bunch of Target fragrances

Photo provided by Target

Target has announced that it will launch its first exclusive fragrance line, Good Chemistry.

Inspired by different personalities, the line of fragrances includes Confident & Charming, Cool & Grounded, Vibrant & Playful and Cool & Collected. Featured scents include magnolia, jasmine rose, vanilla, apricot and berry scents. Additionally, each of the fragrance will be made available in perfume, body spray and rollerball products and claim to be vegan and paraben-free.

“Beauty at Target is all about the joy of discovering products that work best for you, and we want to ensure this philosophy rings true in fragrances,” said Christina Hennington, senior vice president of beauty and essentials at Target. “That’s why we are reinvigorating our fragrance collection by introducing Good Chemistry, an exclusive brand that is all about inspiring our guests to find unique scents that they love.”

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