[podcast short] The Business of Beautiful: Thorn & Bloom's Jennifer Botto

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Thorn & Bloom focuses on fragrance as an agricultural product.

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Warning: This episode was recorded on a busy trade show floor, so apologies in advance for the imperfect audio.

Niche fragrance has been one of the leading growth areas for the struggling fragrance sector, leading to a number of niche fragrance acquisitions by top multinational beauty companies, including LVMH's purchase of a majority stake in Maison Francis Kurkdjian. The recent Indie Beauty Expo featured several fragrance brands with a focus on natural ingredients, craft and an elemental approach to perfumery.

Jennifer Botto, founder and perfumer for Thorn & Bloom botanical perfume, joins the latest micro episode of The Business of Beautiful to discuss the brand, and reconnecting with fragrance as an agricultural product.

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