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Ageless Tresses—Building the Complete Anti-aging Hair Care Line

By: Kathleen Maurer
Posted: November 30, 2011, from the December 2011 issue of GCI Magazine.

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Because hair becomes thinner, more brittle and less glossy with age, products that create volume and provide shine are essential. The shampoo and conditioner must be gentle and provide excellent conditioning benefits, moisturize the hair as it cleans, and leave the hair feeling soft, smooth and free from buildup. Look for a highly charged cationic polymer—such as Nalco Company’s Merquat 280 and DSM’s TILAMAR Quat 2240—that exhibits excellent removability without leaving any product behind and contributes to a gloss and silky feel, which gives hair the healthy glow it needs to look youthful again.

Hair also needs ingredients that can help restore it to its former strength. DSM’s BeauPlex VH, for example, is a hair care compound made up of vitamin E, vitamin C, and vitamins B3, B5 and B6. Antioxidant properties can help protect hair from environmental damage and heal hair that has already undergone stress.

Protecting: Rewind Time Hair Mask

Hair masks are designed to treat extra-dry, over processed, color-treated hair—a fate that many baby boomers are finding themselves facing. These masks, also known as deep conditioners, provide intense, targeted moisture that restores hair’s natural shine and strengthen it against future breakage. By nourishing hair regularly—usually on a weekly basis—texture, body and manageability can improve greatly.

Because healthy hair starts with a healthy scalp, hair masks not only treat and condition hair—they start with the scalp as well. There are available ingredients with compositions very similar to the natural carbohydrate fraction found in the stratum corneum of human skin; as a result, they are highly substantive to the skin and bind moisture like a water magnet. This soothes and hydrates an irritated scalp.

A great foundation to a mask includes a protein that can provide a protective film for the scalp and hair. DSM’s Setakol, a hydrolysate of the silk protein sericin, is one example. It has a unique affinity to proteins, causing it to bind to the keratin of hair. This provides nourishment and hydration while protecting hair against external influences by forming a protective, conditioning film.