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Living Proof announced it is joining creative forces with Jennifer Aniston as she becomes a co-owner and hair care spokesperson in the company. Aniston will actively help build the Living Proof hair care business using her understanding of what drives the beauty culture and hair trends today. Her role will involve hair care brand development and creative marketing direction for Living Proof's hair products, as well as collaboration with Living Proof’s leading stylists and scientists on new hair care product ideas.
"Jennifer embodies everything we stand for—a unique combination of beauty and brains. She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies," says Living Proof CEO Jill Beraud. "We love how personally vested she becomes in her business ventures and are thrilled she is willing to put that passion into our hair care business."
Aniston explains her decision to partner with Living Proof, saying, "What caught my attention about Living Proof is the company's unique approach to hair care—using scientific technologies to offer women actual proof in a bottle rather than hoping for results. Over the years, my hair has been subjected to everything … blow dryers, flat irons, curling irons, color, extensions, you name it. My hair has taken a serious beating. After using these products, I felt like I finally discovered a solution that works every day. I could not be more excited to share Living Proof with the world."