A new infographic from Euromonitor International titled “Why The Anti-Ageing Trend Is Set To Succeed in The US and Japan” shows that, during the last few years, value sales of hair care have stagnated in most developed countries. However, the anti-ageing trend will give opportunities to increase sales in value and volume terms, by raising the use of specialty ingredients and by introducing multi-step regimes.
Japan and the U.S. are set to embrace the anti-aging trend in hair care, according to Euromonitor, although lower incomes in the BRICs could limit such opportunities. Brazil still remains a driving factor though. Additionally, Euromonitor notes that, “If manufacturers manage to induce the use of multi-step regimes, volume consumption of conditioning agents and vitamins could rise significant from 2014.