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Sally Beauty Holdings announced the purchase of certain assets of Essential Salon Products, Inc. by its subsidiary Beauty Systems Group, LLC (BSG). This transaction is expected to benefit the breadth of BSG’s professional beauty product offerings in the northeast region of the U.S. for BSG’s store network and full-service.
This transaction includes the acquisition of 12 Essential Salon stores and store team members, the addition of several direct sales consultants and exclusive distribution rights to prominent professional hair care brands. Essential Salon stores are located in Massachusetts, Rhode Island, Maine and New Hampshire.
“This acquisition is consistent with our strategy to gain additional exclusive distribution rights of prestige hair care brands in the U.S.,” said John Golliher, president of the Beauty Systems Group. “The addition of Essential Salon’s twelve stores and talented employees should further strengthen BSG’s position in the Northeast.”