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Professional hair care brand Matrix, a subsidiary of L'Oréal USA announced the launch of "Matrix Class for Glass." Setting a standard in beauty and trend innovation, the new program from Matrix features the wearable Google Glass device for the next generation of beauty education.
Matrix Class for Glass is an ongoing program throughout 2014 that features a three-phase rollout, including an exclusive blogger video series, the Matrix "Eye for Style" Google Glass salon chair and a salon professional education platform. Also coming in late spring, the first professional Google Glass app will house an exclusive library of content that can be downloaded by consumers and professionals.
"This new initiative will completely transform the hairstyling experience," declares vice president and Matrix general manager Paul Schiraldi. "Wearable technology is the next frontier, poised to revolutionize the way we live and work in the same way that smartphones and tablets have done. We're extremely excited to be leading the way in professional and consumer hair education with this initiative."
Using Google Glass technology and expertise from Matrix celebrity stylist George Papanikolas and Matrix artistic director, Ammon Carver, in-depth tutorials will capture styling sessions directly from the eye of the stylist. These videos will offer a new and unique view from behind the chair and power the styling experience with technology. The Matrix Class for Glass video series will showcase a cast of American bloggers as they explore the latest trends and share their experience. Videos will live on matrix.com, youtube.com/matrix and blogger social media channels.
Papanikolas also will introduce the Matrix Eye for Style Chair later in 2014 at The Andy LeCompte Salon in Los Angeles. Consumers can take advantage of exclusive appointments with Papanikolas, who will capture each person's style and finish service via Google Glass and subsequently e-mail the video to the client to serve as a personalized at-home tutorial.
"Salon clients and women around the world have long lamented the fact that they're unable to have their talented hairstylists at their side to recreate their favorite salon hairstyles at home," says Papanikolas. "Now, thanks to the technology of Google Glass and Matrix, the salon experience is forever changed."