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Henkel to Acquire US Professional Hair Care Brands

Posted: June 2, 2014

Henkel signed an agreement with TSG Consumer Partners to acquire three U.S. professional hair care brands, SexyHair, Alterna and Kenra for around €270 million in cash.

These businesses will strengthen the Henkel US Hair Professional portfolio especially in the categories of care and styling. The acquisition will helps position Henkel as one of the leading companies in the world’s professional hair care market. In the fiscal year 2013, the acquired companies generated sales of about €140 million.

“This acquisition is part of our strategy to invest in attractive country category positions in mature markets,” said Henkel CEO Kasper Rorsted. “North America is the biggest single market for Henkel and with these companies, we will further strengthen our presence in this region.”

“The high-performance and high-quality brands and organizations are a perfect fit for our beauty care business and will significantly expand our hair professional core category,” explained Hans Van Bylen, executive vice president and responsible for Henkel’s beauty care business.

The acquisition is subject to approval from antitrust authorities.