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Hair Color: Enhancing Results, Protecting Color

Posted: August 28, 2008, from the March 2007 issue of GCI Magazine.

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Three years of R&D and sourcing yielded a product that, since its launch, has garnered a nomination in the Fashion Group International’s Rising Star Award in the Beauty/Fragrance Entrepreneur category. The product is also on the ballot in the CEW 2007 Beauty Awards. Ruth Stern and Pauline Ashworth, partners in Toronto-based Colour Revolution and creators of The Mixer, said the product is great for travel. The Mixer retails for $26 and is available online or in limited retail in Toronto and New York. Availability is expected to expand into exclusive spas and more retail locations.

The trend for covering root grow-out has not gone unnoticed at Hair Systems. “We have seen products that temporarily cover root growth between salon visits, and we are not surprised by their popularity,” said Covey and Onyebuagu. “Our efforts have been focused on similar and other innovative and unique product concepts with patent potential.”

For years, salon hair color was limited to permanent, semi-permanent and temporary products. Demi-permanent products, designed to last through a few more shampoos than semi-permanent color, emerged in recent years from the innovation and creativity of ingredient suppliers and the product development labs that support marketers, according to Hair Systems. More interesting changes have come from ingredients and technologies not directly related to the color. “Overall, we have put a tremendous amount of effort into designing hair color products that deliver not only desirable color but also benefits such as moisturization, shine and reduced damage with functional ingredients that are substantive to hair,” said Covey and Onyebuagu.

Right on trend is ISO’s i.color line, offering added value and improvements in the form of ISO Tri-Active Technology—a positively charged blend of moisturizers, proteins and vitamin C to condition, strengthen and protect hair throughout the coloring process. New this spring, Ultimate Blonde Shade Collection has been added to the i.color line to offer salon professionals “the ultimate in ultra light blonde shades.”

In addition, ISO offers oxidative dye technology for predictable color results and Triplex-C, a patented “replenishing complex that creates a protective shield around each hair strand for longer-lasting, more durable color results.”

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