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Men's Hair Care
By: Jeff Falk
Posted: July 8, 2009
page 3 of 4
Men are more interested in claims that pertain to appearance. They are less concerned with the health of their hair, and more interested in how their hair will look (thick, full, dandruff free).
It has been reported that maintaining the health and condition of the scalp is of equal importance as maintaining the health and condition of hair, and there has been a corresponding growth of nourishing ingredients that provide benefits for the hair and scalp. In the men’s market, where a lack of hair is often a concern, how important are the skin/scalp benefits claims in hair care products?
Men are very interested in scalp benefit claims as they pertain to preventing dandruff. Dry scalp is very noticeable, especially in instances of hair loss.
How have ingredients intended to slow down the development of premature hair loss and alleviate scalp conditions evolved, and how have you shared that story with consumers?
Ingredients intended to slow down the development of premature hair loss and alleviate scalp conditions are more recently being marketed as preventative, whereas traditionally they were just marketed as a solution to an existing problem.