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Men's Hair Care

By: Jeff Falk
Posted: July 8, 2009

page 4 of 4

What are there traditional fragrance components used in men’s hair care products? What hair care fragrances are currently favored by men, and what do you see as the next fragrance trend for men’s hair care? Are men willing to switch hair care products (even within a brand line) because of fragrance updates?

Men are most interested in the absence of floral scents. They are indeed willing to switch hair care products due to fragrance updates.