Tap Into Business Solutions! This is just part of the article. Want the complete story, plus a host of other brand-boosting articles to make your job easier? Sign up!
In most marketplaces, based on research by Bell Flavors & Fragrances, top claims for hair care focused on the use of botanical/herbal ingredients, vitamins and minerals, moisturizing or brightening formulations, and caring ingredients that repair damaged hair.
In Europe, caring for and protecting hair was particularly important, while in Asia-Pacific, many products catered for scalp conditions such as dandruff.
Many products for children and teenagers were found in Latin America, which could serve as an example for other regions, while ethical claims were particularly important in North America.
Want the rest of the story? Simply sign up. It’s easy. Plus, it only takes 1 minute and it’s free!
Much like the overall hair care market, leading claims for shampoos and conditioners relate to caring for hair through the inclusion of botanical/herbal ingredients and toward moisturizing/hydrating, brightening/illuminating, protecting damaged hair. Vitamins, minerals and antioxidants are also used to help nourish locks and protect against free radicals.
One consistent is the importance of appealing fragrance in hair care products, and, therefore, fragrance retention—which can be improved with the use of Bell Flavors & Fragrances' Aromacote™ formulated into a shampoo.
Bell’s top five hair care fragrances.
The water-based Aromacote™ is a patent-pending fragrance delivery system that functions to enhance delivery of fragrance to the hair.
Aromacote™ for hair consists of stabilized anionic synthetic and biopolymers in water.
- Optimized mixture with long-term stability, low pH and viscosity
- Freeze-thaw and heat stable
- Odor neutral
View the effect of Aromacote™ on the deposition of fragrance on hair.
Other recent fragrance and flavor trend information from Bell is available here.
The above paid-for content was produced by and posted on behalf of the Sponsor. Content provided is generated solely by the Sponsor or its affiliates, and it is the Sponsor’s responsibility for the accuracy, completeness and validity of all information included. GCI Magazine takes steps to ensure that you will not confuse sponsored content with content produced by GCI Magazine. and governed by its editorial policy.