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Consumer-driven Change—Supplier Insights
By: Alexandra Voigt
Posted: June 30, 2010, from the July 2010 issue of GCI Magazine.
page 3 of 3
When formulating hair systems that offer long-term benefits such as those from the BiotHAIRapy range, it is important for formulators to develop products that address both immediate, consumer-perceivable benefits in addition to the long-term benefits. ISP’s product range offers the ability to marry various polymers with these bio-functionals in order to protect and enhance both newly grown and existing hair. We believe formulating products with combinations of polymers and bio-functional ingredients offer marketers new, more dynamic options in support of the fast growing ethnic hair care market.