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Hair Care

New in Hair Care (page 10 of 75)

May 29, 2014 | 05:03 PM CDT

A Woman on the Inside: Collaborating with Bloggers and Vloggers

By: Michelle Breyer

Balancing the fine line of promotion and credibility.

May 29, 2014 | 04:32 PM CDT

For the Ages: Ingredients Targeted to Different Generations

By: Abby Penning

Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.

May 29, 2014 | 04:23 PM CDT

Marketing Moves for Age Demographics

By: Sourabh Sharma and Scott Garrison

While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.

May 29, 2014 | 03:47 PM CDT

Emotional Branding—Can You Feel It?

By: Rick Ruffalo

Explore the connection between beauty products and experiences through the “scentsational” collaboration between H2O Plus and Disney.

May 29, 2014 | 03:40 PM CDT

Shaggy to Chic

By: Jeff Falk

Is the desire for a good hairdo priceless?

May 29, 2014 | 02:52 PM CDT

Increasing Elasticity in Hair and Skin

Woman looking down with long, strong, dark hair
By: Taneisa Grier

A look at ingredients that help achieve this—the polymer effect.

May 29, 2014 | 02:06 PM CDT

CITY Award Nominees for 2014 Announced

ICMAD announced the finalists for its 2014 CITY Awards, honoring innovation in the beauty industry.

May 29, 2014 | 11:16 AM CDT

Drivers and Opportunities in the Global Hair Care Market

The Euromonitor International Podcasting Service recently shared the thoughts of Euromonitor home, beauty and personal care senior analyst Oru Mohiuddin on what’s trending in hair care.

May 22, 2014 | 02:03 PM CDT

New Dos Give Hair Care a Renewed Boost

By Oru Mohiuddin, Euromonitor International

Hair care has experienced a slight slowdown globally; however, it has been able to resist the downward pressures on growth rates, benefitting from a surge of innovations and evolving from a staple category with basic cleaning functions to one that includes more sophisticated products that offer more targeted solutions.

May 22, 2014 | 11:18 AM CDT

Texture Typing: A Uniter or Divider?

By: Michelle Breyer

The challenges in caring for curly hair can be cumbersome, but are texture typing strategies that aim to help try to cut through some confusion helping or hurting curly haired-consumers?