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Hair Care

New in Hair Care (page 9 of 74)

May 29, 2014 | 04:23 PM CDT

Marketing Moves for Age Demographics

By: Sourabh Sharma and Scott Garrison

While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.

May 29, 2014 | 03:47 PM CDT

Emotional Branding—Can You Feel It?

By: Rick Ruffalo

Explore the connection between beauty products and experiences through the “scentsational” collaboration between H2O Plus and Disney.

May 29, 2014 | 03:40 PM CDT

Shaggy to Chic

By: Jeff Falk

Is the desire for a good hairdo priceless?

May 29, 2014 | 02:52 PM CDT

Increasing Elasticity in Hair and Skin

Woman looking down with long, strong, dark hair
By: Taneisa Grier

A look at ingredients that help achieve this—the polymer effect.

May 29, 2014 | 02:06 PM CDT

CITY Award Nominees for 2014 Announced

ICMAD announced the finalists for its 2014 CITY Awards, honoring innovation in the beauty industry.

May 29, 2014 | 11:16 AM CDT

Drivers and Opportunities in the Global Hair Care Market

The Euromonitor International Podcasting Service recently shared the thoughts of Euromonitor home, beauty and personal care senior analyst Oru Mohiuddin on what’s trending in hair care.

May 22, 2014 | 02:03 PM CDT

New Dos Give Hair Care a Renewed Boost

By Oru Mohiuddin, Euromonitor International

Hair care has experienced a slight slowdown globally; however, it has been able to resist the downward pressures on growth rates, benefitting from a surge of innovations and evolving from a staple category with basic cleaning functions to one that includes more sophisticated products that offer more targeted solutions.

May 22, 2014 | 11:18 AM CDT

Texture Typing: A Uniter or Divider?

By: Michelle Breyer

The challenges in caring for curly hair can be cumbersome, but are texture typing strategies that aim to help try to cut through some confusion helping or hurting curly haired-consumers?

May 22, 2014 | 10:36 AM CDT

Trends in Hair Care, Sun Care Appear on the Verge

According to beauty industry consultant Imogen Matthews, these two beauty categories have “massive growth opportunities,” and she points a few options she came up with while on the floor of in-cosmetics 2014.

May 20, 2014 | 12:37 PM CDT

Highlights from the 2014 NYSCC Suppliers' Day, New Appointments, and More Beauty Ingredient News and Launches for Late May 2014

Learn the latest from Croda and Sederma, Lonza, DuPont Tate & Lyle Products, Symrise, BASF, Honeywell, schulke, Coast Southwest and many more beauty ingredient suppliers.