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Bad Hair Habits Lead to Launch of "Save Our Scalps" Campaign

Posted: March 11, 2013

Women everywhere are no strangers to damaging their hair; yet according to a recent survey conducted by Wakefield Research on behalf of P&G’s Head & Shoulders hair care brand, 91% of U.S. women continue to damage their hair almost every day. In fact, damaged hair is not concentrated to one region. The survey identified 10 U.S. cities and assessed which was in most need of a hair SOS, including (in order) Chicago, Los Angeles, New York, Philadelphia, Houston, Dallas, Atlanta, San Francisco, Washington, D.C. and Boston.

Bad hair habits add up over time—too-tightly wound ponytails, curling or straightening hair, and even running a brush through wet hair each morning. The damage of repetitive bad hair behavior is cumulative, and the Head & Shoulders survey found that over half (57%) of women in the U.S. consider their hair to be damaged, with their leading causes for hair damage including brushing hair when it is wet (46%); putting hair into a ponytail (45%); and itching or scratching scalps (35%).

To help address this damage, Head & Shoulders is launching its “Save Our Scalps” program with its new Damage Rescue shampoo and conditioner. “With a good percentage of the global population suffering from dandruff, consumers shouldn’t have to make a choice between beautiful hair and anti-dandruff efficacy,” said Michael Sabbia, brand manager for Head & Shoulders, North America, Procter & Gamble. “We are excited to be able to offer consumers a way to treat their scalp issues and have damage-rescued, great-looking hair with no trade-offs.”

Head & Shoulders is bringing to cities around the country. The Head & Shoulders Rescue Team, including celebrity stylist Sunnie Brook Jones, will be visiting Chicago (Blowtique, 1 E. Huron St.) on March 12, 2013, to give consumers a Damage Rescue makeover. Consumers can sign up by e-mailing EmailHS.IM@pg.com.