The salon division of Kao USA Inc. announced the promotion of Andrea DeLeon, to vice president of marketing for Kao USA Inc, Salon. In her new role, DeLeon will lead marketing for the Goldwell and KMS California brands in the U.S.
“Andrea has made a number of significant and important contributions during her tenure, including architecting every major launch in Kao USA Salon,” said Trevor Attenborough, president and general manager of Kao USA Inc., Salon. “She is ideally suited to set the vision and drive the overall branding and marketing strategy for the company’s products in her new role. In addition, Andrea’s deep understanding of both domestic and international marketing will be an invaluable asset to us as a global company.”
“I am excited to assume the role of vice president of marketing,” commented DeLeon. “I look forward to working with our partner salons and distributors to build their business and ours with our Goldwell and KMS California product portfolios.”
DeLeon has been with Kao USA since 2005, serving most recently as the Senior Director of Marketing. She oversaw the restages of KMS California and Goldwell Colorance and led initiatives to expand the companies’ marketing capabilities. Prior to joining Kao USA, she held positions of increasing responsibility, including marketing director, with DAP, Inc.