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The people have spoken, and their decision is final. By popular vote (on Alberto VO5’s Facebook page, that is), fans across America voted Pure Sunshine as the next Alberto VO5 fragrance. Fresh and clean, with delicate notes of Pacific rose apple, white peony and cashmere wood, Pure Sunshine is the latest in the iconic brand’s line of fragrances that work to delight the senses in tandem with the VO5 5 Essential Vitamins for healthy, beautiful hair.
VO5 introduced Pure Sunshine shampoo and conditioner at the Getting Gorgeous annual event. To celebrate its newest fragrance, VO5 treated bloggers to expert hair touch-ups by New York-based stylists, in spirit with the event’s beautification theme. Attendees were also treated to products including VO5 Hot Oil, which broke new ground in 1976 as the first mass oil-based pre-shampoo hair treatment and is being rediscovered by new generations of women today.
Pure Sunshine faced tough competition, vying against eight other fragrance candidates in a months-long blogger and fan vote program called A Scent is Born. Pure Sunshine competed against two competitors in the Floral category, and bested three other candidates each in the Indulgent Beauty and Fruity categories. The exhaustive process brought VO5’s exploratory approach to fragrance creation into full view for the brand’s hundreds of thousands of Facebook fans, who cast the ultimate votes, and the millions of savvy consumers who appreciate the remarkable results and value that VO5 delivers.
“We can’t thank our millions of loyal VO5 fans enough for their enthusiastic participation, and for their genuine role in making our newest fragrance a reality. Pure Sunshine is literally a fragrance of the people—VO5 people,” said Nina Riley, vice president of marketing for VO5 brand owner High Ridge Brands. “This is a savvy, well-informed group that appreciates how VO5’s signature five essential vitamins benefit all hair types, making it America’s best beauty value.”
VO5 Pure Sunshine shampoo and conditioner will launch in December 2014 and will be available at most retailers nationwide. Visit www.vo5haircare.com to learn more about VO5 hair care products.