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Kardashians to Launch Hair Care Line
Posted: August 18, 2014
Kourtney Kardashian, Kim Kardashian West and Khloe Kardashian—who also have a color cosmetics line in association with BoldFace Group—and hair care company Farouk Systems announced the launch of Kardashian Beauty, a line that will feature professional, salon-quality hairstyling products, tools and accessories at an approachable price point. The Kardashian Beauty line will debut in spring 2015.
Known for setting hair trends and constantly updating their hair styles, the Kardashian sisters continue to help define the category with their iconic manes and styling. The Kardashian Beauty products will include high-performance, innovative ingredients designed to create styles for signature Kardashian looks whether they be casual and bohemian or red carpet-inspired. Performance won't sacrifice health with products also designed to deliver radiant, beautiful hair that is strong, healthy and brilliant.
"Farouk Systems is a company of hairdressers dedicated to creating beauty, new trends and innovative styling products, so the partnership with Kourtney, Kim and Khloe to introduce Kardashian Beauty was a natural fit," said Basim Shami, CEO of Farouk Systems, Inc. "Our team worked hand in hand with the sisters to create a premium product line directly inspired by their iconic styles and individual hair needs, while also honoring our company's commitment to offer superior quality professional products."
While performance and quality were top of mind when developing the line, Kardashian Beauty reflects Kourtney, Kim and Khloe's desire to bring high-end products to their fans at an affordable price point.
"We have been developing Kardashian Beauty carefully with our fans' needs in mind as well as our individual hair care needs," said the Kardashian sisters. "Our personal desire for healthy, beautiful hair and hands-on product development has allowed us to design products we felt were missing in the market."